Starting a new business? Branding might feel like something you can “do later” — once the website’s live, the product’s launched, or revenue’s rolling in. But in truth, start-up branding isn’t a luxury. It’s a launch essential.
At Be Noticed Design, we specialise in helping start-ups craft branding that’s bold, confident, and totally unique — even on a budget.
In this post, we’ll break down:
- Why branding matters for start-ups
- What makes a good start-up brand identity
- How to approach branding early (without the overwhelm)
- What’s included in our branding packages for start-ups
Why Is Branding So Important for Start-Ups?
When you’re launching something new, every impression counts. Whether you're pitching to investors, launching your site, or putting your first ad live — your brand is your first handshake with the world.
Good start-up branding builds:
- Trust – people buy from brands they believe in
- Recognition – a consistent look and voice makes you memorable
- Connection – human-first branding helps you stand out in crowded markets
If you want people to feel something when they see your brand, it starts with the right identity.
What Does Start-Up Branding Include?
At its core, a strong start-up brand identity should cover:
✅ Logo Design – unique, flexible, and future-proof
✅ Colour Palette – with enough personality to set you apart
✅ Typography – clean and readable, matched to your tone
✅ Tone of Voice – how your brand sounds online and offline
✅ Brand Guidelines – so your visuals stay consistent across everything
We also recommend social media starter kits, simple website designs, and pitch deck branding — all of which can be included in our start-up branding packages.
When Should You Invest in Branding?
Ideally? Before you go live.
You don’t need to invest in a full-scale branding agency if you’re just starting out. But you do need brand clarity — even if it’s a lean version. That means:
- A logo that’s recognisable and scalable
- A consistent colour scheme and fonts
- Messaging that reflects your values and goals
- Brand visuals that look good on your site, socials, and pitch decks
Even if you plan to evolve your brand later, getting the essentials right now helps you show up professionally from day one.
Our Start-Up Branding Packages
At Be Noticed Design, we offer affordable, strategy-led branding packages designed especially for start-ups.
We keep the process simple, collaborative, and fast-moving — no fluff, just thoughtful design that feels right for your business.
Our packages often include:
- Brand strategy + creative direction
- Logo design (2–3 initial concepts)
- Brand colour palette & typography system
- PDF brand guidelines
- Social media assets (profile pics, covers, templates)
- Optional website design and build
And if you need something custom, we’re happy to build a package around your goals and budget.
Real Start-Ups, Real Results
We’ve worked with a range of early-stage businesses — from food & drink brands to tech platforms and care services — helping them define who they are and where they’re headed.
One of our favourite start-up projects? Gwalia United, a bold, community-focused football club with a mission to bring Welsh culture into the world of sport. We created a full brand identity that felt authentic, energetic and ready for the future.
Let’s Build Your Brand Together
If you’re a founder, entrepreneur or small team ready to launch, now’s the time to build your brand properly — and we’d love to help.
💬 Get in touch to book a free discovery call, or explore our branding packages for start-ups right here on our site.
