Tasked with creating a new responsive website that works effectively across all devices, Ford Scaffolding, like so many other clients that approach us, became tired of their existing website content being un-optimized for smaller devices. We focused our energy on building a clean landing page with the introduction of effective design features to create a stunning user experience on what ever size device users use to view the site.
Website Design & Roll out
The benefits of introducing a landing page VS a multi page website is, if like Ford Scaffolding you have limited but very important information to convey to your audience, it's essential to build a strong narrative with clear sign posting to ensure your potential clients reach the relevant content faster.
We build websites that react beautifully to all major internet browsers.
Handheld tablet usage has seen a large increase vs conventional desktop & laptops, therefore we design tablet specific features.
Whether you’re using an 11 inch or 17 inch laptop, be confident your website will work seamlessly.
We create eye catching mobile experiences, with unique mobile features.
We implemented a clean HTML 5 website which is fully responsive and beautiful to use and interact with.
We also worked closely with the client to create a new contextual brand identity that visually portrayed the Scaffolding Industry. Focusing on the introduction of a new brand guideline consisting of new logo, typography, imagery & colour-ways.
A huge part of the operations side of Ford Scaffolding is the day to day on site interactions with contractors, yet Ford Scaffolding did not utilize this opportunity to use a traditional yet effective marketing tool. We pride ourselves on recognizing when is the correct time to recommend traditional marketing methods vs digital.
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