Brand creation for Tinnitus therapy app
The foundation of this project was around creating a brand for 'Oto Health' and also the seamless transition to creating a suite of visual iconography and illustrations, to be used online and within their dedicated Tinnitus therapy, focused App.
There is life beyond Tinnitus
Oto's main brand message was around the concept of there being hope and light, at the end of the 'Tinnitus therapy tunnel'. Typically Tinnitus focused treatments feel very 'medical'. Oto wanted a brand that didn't feel stereotypically medical.