Brand creation for OTO Health, a tinnitus therapy startup. This project focused on developing a healthcare branding identity, including a seamless suite of visual icons and illustrations for use across their medical website and dedicated tinnitus therapy app.
OTO Health’s core brand message centres on hope and light beyond the tinnitus therapy journey. Unlike typical medical-focused treatments, OTO’s healthcare branding avoids the usual clinical feel, creating a more approachable and hopeful identity for tinnitus therapy.
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