If you're a startup founder in Inverness, branding might feel like a “nice to have” rather than a priority. But getting your brand right from the beginning can be the difference between blending in and becoming a local standout.
In this post, we’ll explore the most common branding mistakes we see from startups in the Highlands — and how to fix them.
1. Mistake: Thinking a Logo Is a Brand
Many new businesses believe branding stops at a logo. In reality, your brand also includes your tone of voice, typography, colour palette, and how you communicate across platforms. A strong Inverness brand builds trust — fast.
2. Mistake: Skipping Strategy
Branding without a plan is like building without a blueprint. Take time to clarify who your audience is, what sets you apart, and how you want to be remembered — before diving into visuals.
3. Mistake: Looking Too Generic
A lot of startups use DIY tools or template sites, which often results in a brand that looks... like everyone else. If you're building something unique, your brand should reflect that — not copy your competitors.
4. Mistake: Ignoring Brand Guidelines
Without clear guidelines, your branding will drift over time. A proper brand identity should include rules for your fonts, colours, tone, and logo usage — so you stay consistent as you grow.
Final Thoughts:
If you’re launching or scaling a startup in Inverness, branding is one of the smartest investments you can make early on. At Be Noticed Design, we’ve helped several Highland businesses find their voice and visual identity — and we’d love to do the same for you.
