Food Chain .
Tasked with creating a dominate brand & marketing campaign to promote a brand new fitness focused nutritional product. We designed, developed and rolled out a full suite of brand and digital elements to differentiate Food Chain from it's competition and create a clear statement to it's intended demographic.
Social Media Management
Brand Identity
Marketing Material
Website design & Roll out
We produced a video series of promotional videos to help drive pre-orders and sign ups to the Food Chain Products.
Food Chain wanted to create a familiarity of product driven marketing graphics, that created an eye catching visual.
We generated a large array of graphical communication to demo and promote the Food Chain products.
We designed graphic communication in a way that allows it to be utilized in a number of different medias.
Working closely with photographers, we implemented stunning, strong photography.
A website that evolves seamlessly across all platforms creating the ultimate shopping experience.
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The Food Chain website has been built in a way that is mindful of growth and implementation of a full e-commerce shopping platform, once the Food Chain products are ready to be sold.
We designed and rolled out eye catching newsletters to create a dedicated audience to show behind the scenes and offers of Food Chain products.
Dedicated content to suit the intended platform.
Daily and weekly social media plug material to drive traffic.
Intelligent implementation of call to actions has seen a 92% engagement rate of social media posts.
We introduced a monogram logo that is versatile to adapt to a range of product applications. The Food Chain logo needed to be able to evolve and work across a range of product lines over time. In addition, the logo needs to command sport and strength.
