Ford Scaffolding Services .
Tasked with creating a new responsive website that works effectively across all devices, Ford Scaffolding, like so many other clients that approach us, became tired of their existing website content being un-optimized for smaller devices. We focused our energy on building a clean landing page with the introduction of effective design features to create a stunning user experience on what ever size device users use to view the site.
Re-Branding
Website Design & Roll out
Marketing Material
The benefits of introducing a landing page VS a multi page website is, if like Ford Scaffolding you have limited but very important information to convey to your audience, it's essential to build a strong narrative with clear sign posting to ensure your potential clients reach the relevant content faster.
We also worked closely with the client to create a new contextual brand identity that visually portrayed the Scaffolding Industry. Focusing on the introduction of a new brand guideline consisting of new logo, typography, imagery & colour-ways.
A huge part of the operations side of Ford Scaffolding is the day to day on site interactions with contractors, yet Ford Scaffolding did not utilize this opportunity to use a traditional yet effective marketing tool. We pride ourselves on recognizing when is the correct time to recommend traditional marketing methods vs digital.